This is the short-form version of the initial white paper. Click the link above. It presents the same discussion of the opportunity and challenges related to transforming Elite Track and Field (ET&F) into a viable sports business. However, it does so in a less verbose format, without references. Reduction of size requires elimination of certain qualifying statements that I am fond of. This leads to a tone that may seem sharp and authoritative. This is neither my intention, nor my style. Nothing I say here is absolute, and I believe that my ideas may be in need of considerable refinement. I apologize if brevity implies certainty, or inflexibility.
I urge readers of this short-form to consult the full-length version for greater detail. Let me know what you think!